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Partnership Models

Access &
Pricing.

This is not a standard agency retainer. We don't charge for hours, decks, or creativity. We charge for cost reduction, structured in three ways depending on where you are.

The agency retainer is structurally broken.

Traditional agency retainers charge you a fixed monthly fee to "manage" your media spend. The more you spend, the more they earn. Their revenue is tied to your gross spend, not your net return.

We invert this. Our models are structured around measurable cost reduction. When you save, we share in that, or we charge a flat structure that's modest relative to the savings we deliver. The alignment is by design.

Standard Agency
  • × Fixed retainer regardless of savings
  • × % commission on spend
  • × No transparency on rate card
  • × Incentive to increase spend
Meier Media
  • Fee tied to cost reduction
  • Full rate card transparency
  • Incentive to reduce cost
  • Savings > our fee, always
Engagement Models

Three ways to work with us

Choose the structure that matches where you are. All models are transparent, measurable, and structured so that our fee is always less than your saving.

Model 01

Audit & Optimize

One-time engagement

For companies that want to understand exactly what they're overpaying before committing to a structural change. We conduct a comprehensive audit of your media spend, benchmark it against market, identify the gaps, and deliver a prioritised optimisation plan.

What's included
Full spend audit across all media categories
Rate card benchmarking vs. achievable market rates
Channel-by-channel savings opportunity analysis
Prioritised implementation roadmap
One-page CFO summary with projected 12-month savings
Presentation session with your team

Ideal for

Companies spending €25K–€100K/month who want to understand their overpayment before restructuring their media buying.

Most Popular

Deal Access Retainer

Monthly ongoing

Ongoing access to our deal flow, sourcing intelligence, and negotiation leverage. We operate as your media buying intelligence desk, alerting you to relevant inventory, negotiating on your behalf, and executing deals as they arise. You pay a monthly retainer that is structured to be a fraction of what you save.

What's included
Priority access to new inventory as it surfaces
Dedicated deal matching to your audience profile
Active negotiation on all identified deals
Full contract and logistics management
Proof of placement documentation
Monthly savings report and cost dashboard
Quarterly strategic spend review
Direct contact with your Meier Media deal manager

Ideal for

Companies spending €75K–€500K/month on media who want ongoing cost intelligence and access to deal flow as their primary media buying infrastructure.

Model 03

Full Infrastructure
Partnership

Performance-based ongoing

For companies with significant media spend (€500K+/month) who want Meier Media to fully embed as their media buying function. We take complete ownership of media procurement, operating on a performance-based fee structure tied directly to documented savings. If we don't save you money, we don't earn.

What's included
Complete media procurement management
Cross-channel cost optimisation, all categories
Embedded deal desk with dedicated team
Real-time cost dashboard and saving tracker
Full contract management and compliance
Board-level reporting on cost performance
Annual media cost restructuring review
Performance fee capped at 25% of documented savings

Ideal for

Large advertisers spending €500K+/month who want complete media cost infrastructure without a full internal team, on a performance-aligned basis.

Qualification

We are selective about who we work with.

Not because we're precious about it. Because our model works best at scale, and below a certain spend level, the infrastructure cost of working with us doesn't justify the savings we deliver.

We're direct about this because we respect your time and ours. If you don't meet the minimum, we'll tell you, and we'll suggest when to come back.

Minimum: €25,000/month

Total marketing media spend across all channels. This is the threshold below which our model doesn't generate sufficient savings to justify engagement.

What we look for in partners
Consistent spend
You buy media regularly, not just for one-off campaigns
CFO alignment
Cost optimisation is a strategic priority, not just marketing's problem
Speed capacity
Your team can move on a deal within 48–72 hours when required
Transparency appetite
You want to see actual cost structures, not blended fees
Multi-channel presence
You operate across more than one media category

Common questions

No. We work alongside your existing team or agency, specifically on the cost infrastructure of media buying. We don't touch creative, strategy, or brand. We focus entirely on what you pay for media and how to reduce it.

The audit delivers a saving projection within 2–3 weeks. For clients on the Deal Access Retainer, the first cost-advantaged deal is typically executed within 30 days of onboarding. The savings compound over time as we build a more precise profile of your inventory needs.

Rarely. In most cases, we can access the same or equivalent placements through our direct relationships at significantly lower cost than you're currently paying. In some cases, we'll recommend superior alternatives at lower cost. We work within your parameters.

We don't bring you deals that don't save you money. Every deal we present includes a clear cost comparison: rate card, our negotiated rate, our fee, and your net saving. If the maths doesn't work, the deal doesn't come to you.

The Audit & Optimize engagement is project-based with no ongoing commitment. The Deal Access Retainer has a 3-month minimum term, this is the time required to see the savings compound properly. The Infrastructure Partnership is structured on a 12-month basis.

Completely. Every engagement comes with a full cost breakdown: the rate we negotiated, the rate card reference, and our fee. You see every number. No blended fees, no hidden markups. If we can't show you the full picture, we won't take the deal.

Marketing is not expensive.
Buying it wrong is.

The first conversation costs nothing. Start with an audit and find out exactly how much you're overpaying.

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